Brent Williams
Advisor
J. Brent Williams is currently the founder, President and CEO of Euclidian Trust. He founded Euclidian Trust after boot-strapping his last entrepreneurial endeavour, Verato. Verato (originally called Araxid at founding) successfully delivered on highly precise cloud-based identity matching, linking, and their Universal MPI through a new approach to matching called Referential Matching. After having closed two rounds of venture funding (over $20M) from Bessemer Venture Partners (BVP), Columbia Capital, and individual investors like Sanju Bansal (co-founder of MicroStrategy), Verato focused its matching products in the healthcare, public sector, and consumer space, and Brent sought to fulfil his entrepreneurial vision from his earliest work at Araxid while still supporting the great work that Verato does.
Brent’s entrepreneurial vision is founded upon the need for next generation business solutions powered by more accurate Big Data analysis and Artificial Intelligence/Artificial Intuition. This accuracy comes through increased assurance that the underlying data and attributes about people, companies, and events are associated with the right entity with extremely high accuracy. Current analytical efforts to offer better services and reduce fraud fall short, whether in healthcare, financial services, or public sector because traditional MDM and matching solutions leave a lot of good data on the cutting-room floor because of “false-negatives”, where we don’t link data that should be linked and therefore miss the end-to-end picture of the individual, company, or event.
With business solutions based upon this more precise and real-time analysis, we will experience quantum leaps in success in areas like precision healthcare, outcome-based medicine, identity fraud analytics, government benefits distribution, and transactional risk assessment. Historically, Brent has extensive experience in the identity integrity business including both entrepreneurial and executive leadership positions in the credit reporting arena, trust and continuous monitoring, predictive analytics, Big Data, identity authentication and proofing, telecommunications, globally-scaled high throughput systems, and as a nuclear submarine officer in the US Navy.